The 2026 "Travel with Movies" campaign, jointly organized by the Film Bureau of the Publicity Department of the CPC Central Committee and the Resource Development Department of the Ministry of Culture and Tourism, has been launched nationwide to promote the deep integration of film IPs and tourism.
Filming locations and story settings in Guangdong, Zhejiang, and Chongqing are being promoted in conjunction with Spring Festival films such as *Pegasus 3*, *The Legend of the Swordsman*, and *Boonie Bears: The Big Adventure*.Guangdong Province has launched 60 "Travel Guangdong Following the Movies" routes.China State Railway Group and China Aviation Industry Corporation are conducting special Spring Festival recommendations on high-speed rail and flights under the theme "Travel with the Movies".
Attracting Overseas Audiences to Travel to China Through Chinese Film LensesShenzhen Launches Inbound Tourism Facilitation Measures such as "Free Half-Day Tour for Inbound Tourists" and "AI City Travel Card"Shanghai Film Group and China Travel Service Group Develop a Series of Inbound Tourism Products Based on Popular Film IPsChina UnionPay Supports Themed Activities During Overseas Chinese Film Festivals
